In creating and identity design for the 2013 UTS Visual Communications Grad Show, we wanted to portray the fun, youthful and dedicated personalities of this year’s graduates, particularly with reference to the idea of “working our butts off” and their “exposure” to the industry. Using a series of visual and verbal puns, a mark and identity was esablished across a variety of collateral including letterpressed invitations, screen printed posters, bags, book, website and exhibition mural.
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